Putting Social Into a B2B Perspective
Takeaway: Before investing resources in social media, B2B businesses should determine where their audience spends the most time online in order to pinpoint which platform will offer the most bang for...
View ArticleGoogle Points to Major Trends in B2B Space
Mike Miller works closely with business-to-business (B2B) marketers across a variety of industry verticals—ranging from oil/energy and manufacturing/industrial to business services—that are using...
View ArticleResearch Shows Blogging a Top Focus for Marketers
Do you ever wonder what tactics, tools and strategies other social media marketers are using? Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d...
View ArticleAs Facebook hashtags roll out, what’s ahead for marketers?
What do Facebook hashtags mean for marketers? The short answer: Nothing. Yet. That’s because the darned things aren’t even rolling out to all users for a while. (See Facebook’s formal announcement from...
View Article4 Fresh Trends in B2B Social Campaigns
Consumer brands spent the early years of the social boom using campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers sat on the sidelines waiting for social...
View Article5 Tips to Building a Better Customer Experience and Community
I’ve spent a lot of time talking about how marketers can leverage multiple touch points, including social communities, to engage users, create great experiences, and ultimately build brand advocacy and...
View ArticleDe-Manufacturing The Brand
It was both curious and revealing that at a conference focused on data, there was so much talk about humanity, authenticity and voice in marketing. This is one of the themes that emerged from the Brand...
View ArticleBig Data Drives B2B Personalization
The days of mom-and-pop shops offering an individualized customer experience have mostly become a thing of the past, but the growth of Big Data may be bringing customization back. Increasingly...
View Article7 Mobile Marketing Stats That Will Blow Your Mind
Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. When you’re in a...
View ArticleUnderstanding Digital Customer Engagement on a Physical Level
When trying to understand customers’ interactions with the digital channel, many marketers and sales teams throw around the term “engagement.” They are typically measuring tactical data such as time on...
View ArticleHow Much Content Do You Need? Here’s a Formula
I was in St. Louis the other day, talking Youtility at an event put together by my friends at Standing Partnership, a killer reputation management firm. It was on the official book launch day, so that...
View ArticleHow to Spur Productivity in Your Content Contributors
Procrastination is the norm for vast numbers of writers. This writer in particular. So while claiming the excuse that I was looking for inspiration, I recently paged through my stack of tossed-aside...
View ArticleFocus on Content Marketing Instead of SEO
A steady transformation is taking place in online marketing. The strategies for getting your website seen by existing and prospective customers are changing. Instead of focusing exclusively on SEO, or...
View ArticleThe Future Trend of Marketing Automation: Agile Marketing
Marketing automation is new to many companies, and yet old hat for many others. Regardless of whether marketing automation is a fresh or familiar concept to you, learning about and understanding the...
View ArticleHow You Know When You’ve Met ‘the One’
We often think of the digital marketing discipline as the science of using digital engines to deliver messages – and we work hard every day to drive innovation in those engines. But digital marketing...
View ArticleMarketers Keep Up with Divergent Behavior on Smartphones and Tablets
Categorizing tablets has vexed marketers since Apple first introduced the iPad in 2010. Several years into the tablet market’s dramatic expansion, the distinctions between smart devices are becoming...
View ArticleThe B2B Brand’s Survival Guide for the Social-Visual Revolution
Social media is undergoing a profound, fundamental change. This revolution isn’t being televised. But it is being captured, filtered, and shared – six and 15 seconds at a time. This is the...
View ArticleThe Awakening of a Proactive Trade Show Marketer
At some point during the career of fortunate exhibit marketers, they have a startling revelation: They don’t have to remain “the victim” who manages an out-of-control trade show program. They can push...
View ArticleWhy Email Still Beats Social Media Marketing
Marketing strategist Ian Brodie explains why, for all the buzz around social media marketing, your email list is still your most valuable asset. As a business owner, it sometimes feels like you’re a...
View ArticleMultisensory Brand Exhibiting: Raise Response, Register Retention
Ask yourself this question: What was your best-ever brand experience? Maybe it was staying at the Bellagio Hotel – the multi-colored, multi-shaped large hand-blown glass flower ceiling in their...
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